Article: "When More Is Less and Less Is More: the psychology of managing product assortments" - 1,99MB
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Article: "Does Quality Win? Competing against an entrenched market leader in high-tech markets" - 2,46MB
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Article: "Call. Mail. Shoot. Listen. Play. But what functionalities add real value in convergent products?" - 2,26MB
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Article: "Customization: a goldmine or a wasteland?" - 416,3kB
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Article: "Left Behind Expectations. How to prevent CRM implementations from failing" - 779,3kB
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Article: "Proving Marketing Success Pays Off! Marketing performance measurement and its effects on marketing's stature and firm success" - 644,9kB
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Article: "Trying Harder and Doing Worse: how grocery shoppers track in-store spending" - 102,7kB
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Interview with Vinita Bali, Managing Director and CEO of Britannia Industries - 949,4kB
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